Hi, I'm Josh.
I run Aura Made out of Lower Merion, on the Main Line just outside Philadelphia. I build websites for small businesses — the kind of places that make a neighborhood feel like a neighborhood.
The story
Built for the businesses that built the block.
Aura Made started with a simple observation: most small businesses have terrible websites. Not because their owners don't care — they care a lot — but because the options are bad. Big agencies charge tens of thousands. DIY builders produce something that looks like every other DIY site. Freelancers vanish halfway through the job.
I wanted to build something in the middle. Real custom work, real attention, real craft — at a price a local business can actually justify.
I'm self-taught and obsessive about it. Every site I build, I build personally. I don't outsource, I don't subcontract, I don't farm pieces out to anyone else. You email me, you get me.
The name “Aura Made” is about presence — the feeling a place gives off the moment you walk in or land on the homepage. A good website should carry that same feeling. That's what I build for.
What I believe.
Craft over speed.
A site that takes a week longer but actually works for your business is worth the wait. I don't ship things I wouldn't put my name on.
Honest pricing.
No surprise fees, no inflated retainers. You know what you're paying before I start.
Local matters.
I'd rather build ten great sites for ten Philly-area businesses than chase faceless contracts. This is personal.
The difference
Why work with me instead of a big agency.
An agency sells you a process. A name like Aura Made sells you a person. The whole point is that you can text me. You can ask a question and get an actual answer, not a ticket number. When something breaks, I fix it — not a queue.
Same craft. Smaller price. Direct line.
Big agency
Aura Made
$10K+ minimums
$400 to $2,500
Account managers
Just Josh
Templates dressed up
Built from scratch
Months of meetings
Fast turnaround